Thanks to Aaron Zinman, who gave me permission to post my Personas. Get yours! Go to
I enjoyed seeing what came up as I searched both my names, my first name [which is some people’s last name], my daughters, and my sister. Here is a comparison between my results the first time, and the second. Comparing two certainly proves his point: They are very different. If the search engine produced valid results, the first and second go would’ve been repeatable and identical. This is a glimpse of how a search engine tags me and targets me for custom ads. I added a few more runs, and you can see, each one is very different from the others!

See and download the full gallery on posterous